Monday, 27 January 2014

Trade Fairs in Germany

Trade fairs in Germany are instrumental for students studying courses related to Trading, Marketing and communication. It is widely known that about two thirds of the world's leading trade fairs take place in Germany. These exhibitions have a significant impetus around the globe and provide an opportunity of international exposure of niche and renowned business corporations. The facts of the Trade fairs in Germany say it all! 3 of the 5 largest exhibition centres in the world are located in Germany. To add on, 4 of the 10 highest performing trade fair organizers in the world are based here in Germany. This makes the German trade fair industry one of the leading service sectors both domestically as well as internationally. As much as it benefits the international traders, it also benefits German companies. These trade fairs are among the most important tools for business-to-business communication.
Exhibitors and visitors spend a total of around €12 billion every year on trade fairs in Germany. Overall these trade fairs boost annual economic output by €23.5 billion. There are many Trade fairs taking place almost every month in major cities. These are detailed below.

Cologne Trade fairs (Koelnmesse)
Cologne Trade fairs holds about 75 international trade fairs and 2.000 conferences with about 340.000 visitors. It claims to be Germany’s largest organizer of trade fairs on its own site. It is also the Number 1 trade fair location for more than 25 commercial sectors.
Here is the list of Cologne Trade fairs:

Duesseldorf Trade fairs (Messe Düsseldorf)
Messe Düsseldorf has organized about 50 international trade fairs, among which 24 are regarded as No. 1 events. Nearly one fifth of all the world‘s premier trade shows take place in Düsseldorf. The lines of business covered by Messe Düsseldorf are:
  • Plant, machinery and other capital goods 
  • Retail, skilled crafts and services
  • Medical systems and healthcare
  • Fashion and lifestyle
  • Leisure
Here is the list of about 50 trade fairs in Dusseldorf this year: http://www.messe-duesseldorf.com/

Nuernberg Trade fairs (NürnbergMesse)
NürnbergMesse is regarded as one of the 15 largest exhibition companies in the world and also amongst the Top Ten in Europe. It has organized about 120 national and international exhibitions and congresses and about 40 sponsored pavilions at the Nürnberg location as well as worldwide.
Here is the list of more than 50 Trade fairs in Neurnberg this year: http://www.nuernbergmesse.de/en/events/

Frankfurt Trade fairs
Messe Frankfurt organizes events for Technology & Production, Consumer Goods & Leisure, Textiles & Textile Technologies, Mobility & Infrastructure and Consumer Goods & Entertainment.

To find out the Trade fairs in Germany in January 2014, you can find reliable information here:

Image sources: http://affecttalent.wordpress.com/tag/trade-show-models/, http://www.ksb.com/ksb-en/Press/Press-Photos/trade-fairs

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